W.B. King

A seasoned communications specialist, W.B. King manages Samaha & Associates’ strategic marketing initiatives, public relations platform, publications, internet initiatives, community relations, promotions, and advertising campaigns. 

An award-winning journalist (New York Press Association and Jesse H. Neal Award), content architect, and author, King has written hundreds of articles, white papers, speeches, case studies, and has ghostwritten numerous books. He regularly contributes to various trade publications. He has written for the Credit Union industry for nearly 20 years, including authoring a monthly technology column for Credit Union Business magazine and serving as the Technology Correspondent for the Credit Union Journal. A former adjunct instructor at New York University School of Continuing and Professional Studies, King also co-founded the Credit Union/fintech publication, Finopotamus.