President and CEO
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Sabeh Samaha is CEO of Samaha and Associates, Inc and a hands-on consultant. He has completed over 450 Technology and E-commerce projects within the financial industry, accumulated 32 years of experience, and evolved into a relentless advocate for his credit union clients.
After earning his International Baccalaureate Diploma at the University of Greenwich, UK in 1981, Sabeh crossed the pond and earned his Bachelor’s in Business Administration with an emphasis in Technology at the University of San Diego in 1985. He then completed a diploma in Computer Programming at the Computer Learning Center in Los Angeles, acquiring a soft spot for the San Francisco 49ers along the way.
In 1986, Sabeh became a Network Analyst at Quantum Network. A year later, he joined MidEast Data Systems, the Data General/Apple/Tektronix/DataProducts EMEA (Europe, Middle East and Africa) distributors. There he participated in the design and implementation of strategic high value technology projects.
Next, Sabeh joined CO-OP Financial Services as Manager of Implementations and Client Services, a position he held until late 1995. Then came an international assignment with the Global Debit Services division of MasterCard International. In three years Sabeh transformed that region from the lowest into the highest growth rate for MasterCard International, managing the EMEA Region’s debit (Cirrus/Maestro) product lines.
In 1998, realizing the strong demand for dependable technology consulting services, Sabeh established Samaha & Associates, Inc. Collectively, the firm has over 100 years of strategic and tactical expertise. His team of consultants are fierce Credit Union advocates, sharp negotiators, and masterful project managers.
Sabeh continues his education with courses at MIT, Harvard and UCLA. He writes industry-specific white papers, conducts workshops and is a featured speaker at regional and national Credit Union conferences. You’ll see Sabeh Samaha’s name cited as a technology and e-commerce expert in leading Credit Union publications nationwide.
Asked why he is so passionate about Credit Unions, Sabeh says, “The Credit Union Movement and Mission have always inspired me to work and advocate relentlessly for their noble cause. I truly love being a part of this Family and contributing to its very best interest is a fundamental necessity for me.”
Sabeh Samaha’s personal motto is: Think hard. Work harder. Chase dreams, not money. A resident of Miami, FL Sabeh contributes to many charities, such as St. Jude (founded by a fellow Lebanese compatriot, Danny Thomas) and the California Highway Patrol 11-99 Foundation for the support of Fallen Officers Families. Sabeh likes of all varieties especially “pre-pop” Genesis, with its mix of styles: English folk, rock and classical because, “no one style applies to every situation.” He enjoys submarine movies like “The Hunt for Red October” that offer a study of human relations in tight quarters under pressure (a perfect description of every core and payment systems conversion and other CU projects Sabeh has completed)Meet the consultants on Sabeh Samaha's team