Samaha Associates

e-Business and Technology Consulting Services for Financial Institutions

Quality Service With Results

Samaha Associates knows how to develop, manage, and execute a plan better than any company I have ever worked with. I would recommend them highly to any credit union that needs assistance with implementing new or existing technology.

Mr. Jose Lara, SVP
SchoolsFirst FCU

About Us

News

May 2013 - Samaha Associates' CEO Sabeh Samaha featured in CO-OP Financial Services White Paper "Transforming the Branch: Understanding the Self-Service Consumer Landscape."

For many credit unions undertaking a branch transformation, the physical environment may change with respect to placement of free flowing teller pods, automated sections of the branch where self-service is available and 24/7 self-service access options (i.e., ATMs outside of the branch). When undertaking a branch transformation, it is important that members are not overwhelmed by the process. “Branch transformation can’t go to the extreme,” said Sabeh Samaha of Samaha Associates, a Chino Hills, Calif.-based credit union consulting firm. “Today there is a move toward product rather than transaction and sales more than branch operations, but pulling too much of the human element out of the branch is a bad thing.” Read More

Credit Union Journal Publishes "Mergers and Conversions - Where Assumptions Go Wrong," a column by Samaha Associates' CEO Sabeh Samaha

The nature of mergers has changed. For the larger, acquiring credit union, there was a time when mergers meant more opportunity, a bigger book of business and growth into a new region. Today, mergers are happening more so out of necessity with the NCUA looking to avoid the complete dissolution of a failing credit union. As a result, key components are often overlooked due to misconceptions. Read More

Credit Union Times article (11-21-2012) featuring an interview with Samaha Associates CEO Sabeh Samaha: "Mergers Aside, Two CUs Sail Through Conversions"

For credit union executives planning a core banking system conversion, feelings of fear and stress are common.Throw another factor into the mix, like a merger, and the conversion process becomes that much more overwhelming and complex. The $1.5 billion Stanford FCU in Palo Alto, Calif., and the $681 million First Community FCU in Parchment, Mich., said they were able to sail through their core system conversions. Both give substantial credit to their hiring of Samaha Associates, a consulting firm in Chino Hills, Calif., that specializes in credit union core system conversions. Read More

Credit Union Times: Disney Trip for Ailing Calif. Girl - Samaha Associates Awards All-Inclusive Trip to Leukemia Patient

Technology and e-business consultants Samaha Associates attended the recent Credit Union for Kids Wine Auction held in Dana Point, Calif. The Chino Hills-based firm said it has long supported this worthy cause and this year decided to something extra special. “This is an important event, and we have made donations in the past participating in both the silent and live auctions,” said Samaha Associates Managing Partner Adam Denbo. “This year we decided to purchase the all-inclusive trip to Disney World and donate it back to the same worthy cause in a special and personal way.” Read More

Samaha Associates' Managing Partner Adam Denbo featured in SNL Financial Article "Before Occupy, CU Deposits Outpaced Banks"

Credit unions enjoyed a rapid increase in deposits long before populist rhetoric over bank fees crescendoed into National Bank Transfer Day, a grassroots movement urging consumers to remove their money from banks. SNL data show aggregate growth of deposits at banks and credit unions from year-end of 2006 remained steady until about the beginning of 2009 before diverging. At that point, credit unions opened up a gap in deposit growth compared to banks, based on 2006 levels. Read More

Samaha Associates' Alternative Payment Solution Plan Equals Big Savings for Credit Unions

CHINO HILLS, CALIF. (September 6, 2011)—In a concerted effort to educate Credit Unions on progressive, cost-saving opportunities, Samaha Associates Managing Partner Adam Denbo has published a new white paper entitled “Why Credit Unions Should Adopt Alternative Payment System Solutions.” Read More

Samaha Associates' CEO Sabeh Samaha and Managing Partner Adam Denbo featured in the May 2011 issue of Credit Union Business magazine

I was speaking with Sabeh Samaha, CEO of Samaha Associates, recently. He is a technology and e-Business consulting guru who knows his way around mergers, acquisitions, core systems, business resumption planning, revenue optimizations and negotiating vendor contracts. Since he has his finger on the pulse of the industry, we frequently have exploratory conversations about best practices. The topic this time around was not about how Credit Unions can increase efficiency by not spending money on technology; rather it was the opposite: time to invest. Read More

Hudson Heritage Federal Credit Union and Samaha Associates Form Strategic Alliance

MIDDLETOWN, NY (May 12, 2011) Hudson Heritage Federal Credit Union has contracted with Samaha Associates, a consulting firm specializing in core system search and selection. “The consultants at Samaha Associates have over 100 years of combined experience in the credit union and banking industries. Their reputation and client list speak for themselves. We’re happy to be working with them,” said Michael Ciriello, President & Chief Executive Officer of Hudson Heritage FCU. Read More

Samaha Associates forms Strategic Partnership with Shapiro Partners

CHINO HILLS, CALIF. (March 21, 2011) In a concerted and continued effort to enhance respective service and product offerings, industry leading e-commerce and technology consultants Samaha Associates is expanding its national operations by joining forces with Shapiro Partners, a celebrated management consulting firm well versed in all disciplines required to assist Credit Union management directives. This merging of skills and expertise will provide credit unions with unmatched advocacy and experience. Read More

Samaha Associates Oversees Four Core Conversions & Merger Projects

In its pivotal role as respected and sought after technology consultants, Samaha Associates is pleased to announce the successful conclusion of the core conversion for Technology Credit Union ($1.2 Billion in assets); Alliant Credit Union’s Kaiperm merger project ($5.7 Billion); Xceed Credit Union’s Tiger FCU merger project ($800 Million); and California Coast’s First Future merger project ($1.8 Billion). Read More

Symitar Annual Educational Conference & Technology Expo

Samaha Associates CEO Sabeh Samaha was invited to deliver a one-hour presentation on "How to Establish a Member Business Services Program at Your Credit Union" at the Symitar Annual Educational Conference & Technology Expo which will take place at the Manchester Grand Hyatt in San Diego, CA from August 25 to 29. After Sabeh's presentation, which is scheduled for Friday, August 29, from 10:30 to 11:30, he will release a corresponding White Paper: "How to Establish a Member Business Services Program at Your Credit Union". Read More

Samaha Associates' CEO Debuts The Art of Negotiation White Paper At CUNA CFO Council

In front of a receptive audience, Samaha Associates CEO Sabeh Samaha debuted his latest White Paper entitled "The Art of Negotiation: Core and Third-Party Agreements Made Easier" during a presentation for the CUNA CFO Council. Read More

Samaha Associates

1745 Rancho Hills Drive Chino Hills, CA 91709
Toll Free: (855) 772-6242
Phone: (909) 597-2020
Fax: (909) 494-5538