Samaha Associates

e-Business and Technology Consulting Services for Financial Institutions

Quality Service With Results

1st United Services was in the midst of a credit and debit card processor conversion in 2012. The conversion proved to be quite complex, and we were beginning to have concerns about its success. Samaha Associates assisted in addressing our major concerns, and also helped us renegotiate pricing. I would highly recommend talking to Samaha Associates prior to entering any major conversions or contract negotiations.

Steve Stone, Chief Financial Officer
1st United Services Credit Union, Pleasanton, CA

About Us

Articles

August 2017: CUtoday Publishes CEO Sabeh Samaha's Op-Ed: If You Care About Your Employees, Think About This

How soon will artificial intelligence replace American jobs? How many jobs will be lost and what will happen to both skilled and unskilled workers left in the wake of AI and robotics? Read More

June 2017: Samaha Associates' CEO Sabeh Samaha Featured in Credit Union Journal Article: Avoiding Core Conversion Missteps

According to Sabeh Samaha, CEO of the Chino Hills, Calif.-based Samaha & Associates, one common CU misstep is making core decisions only at senior management-team level, which can cloud a strategic point of view. “These projects are highly tactical, operational and functional,” Samaha said. “When this is not studied at the deepest level, many gaps and surprises result after contract signing when it is too late to remedy effectively.” Read More

May 2017: Samaha Associates' CEO Sabeh Samaha Featured in CUES Article: Loan Zone: Setting the Credit Speedometer

For credit products, the need for speed is concentrated primarily on the front-end decision and implementation, explains Sabeh F. Samaha, president/CEO of Samaha & Associates Inc., Chino Hills, Calif. Decisions should be fully automated or mimic full automation, he says. Read More

May 2017: Samaha Associates' CEO Sabeh Samaha Featured in CUES Article: Bypassing Passwords

Biometrics are already successful on a small scale, and the potential is thrilling. But the technology is evolving, the cost could be daunting, and success could create new problems. Read More

April 2017: Samaha Associates' CEO Sabeh Samaha Featured in Credit Union Journal: Why CUs need to start thinking of vendor contracts like marriages

“A vendor contract is like a marital agreement. And in this case, you need a prenuptial agreement before signing,” said Sabeh Samaha, CEO of the Chino Hills, Calif.-based Samaha Associates. “This allows the credit union to be protected.” Read More

December 2016: Samaha Associates' CEO Sabeh Samaha Featured in CUES: Timing the Leap

Many boards want their CUs to be fast followers on new products and services. But make sure tech investments line up with overall strategy. Read More

October 2016: Samaha Associates' CEO Sabeh Samaha Featured in CUES: Go! Wait! - Balancing security with convenience plays into key payments strategy decisions

"The encryption in telecom networks can be hacked, and then information can be stolen,” says Sabeh Samaha. “The risks are real, and it’s very dangerous to introduce mobile payments without understanding them fully and having in place a rapid detection and mitigation plan.” Read More

October 2016: Samaha Associates' CEO Sabeh Samaha Featured in CUES: Path Through the Jungle - How CUs can and can’t confirm that their online
account openings are working as promised

The case for offering online and mobile account opening is a strong one, but the process is complex and the stakes are high. How can a diligent CU be sure this important new growth channel is working as advertised? Read More

July 2016: Samaha Associates' CEO Sabeh Samaha Featured in CUES: IVR Options - CU Leaders Consider How Best to Leverage Interactive Voice Response

Should efficient CUs turn off their interactive voice response systems, continue to support them or significantly upgrade them? The answer depends on who you ask. Read More

June 2016: Black Hills Federal Credit Union Partners with Samaha Associates on Core Conversion

After several months of presentations and evaluations, the core project officially kicked off in January with the selection of the Chino Hills, Calif.-based Samaha & Associates to help with analysis, planning, implementation and documentation. “From our perspective, we see these as organization projects, not just IT projects,” Samaha & Associates Managing Consultant Adam Denbo explained. Read More

May 2016: Samaha Associates' CEO Sabeh Samaha's Op-Ed "How Credit Unions Can Better Manage Vendor Oligarchies" Published in Credit Union Times

Large technology providers are attempting – often successfully – to ensure that credit union clients buy all core, key data processing and third-party products from their firms. The truth is, no vendor has all the best-of-breed product offerings. These vendor strategies are self-serving and rarely entail the best interests of credit unions. Other unwanted outcomes include overlooking truly best-in-breed products and possibly non-competitive pricing. Additionally, cost savings claims are inflated due to the size of the transaction Read More

January 2016: Samaha Associates' CEO Sabeh Samaha Featured in Credit Union Journal Article: Experts Offer Core Conversion Best Practices

Understanding when to begin the core discovery process is critical to a successful conversion. Veteran industry consultant Sabeh Samaha, CEO at the Chino Hills, Calif.-based Samaha Associates, said executives need to first know how entrenched they are in their current core system. "Credit unions have to take into account all of the ancillary systems related to the core, including all third parties who have their own timelines," said Samaha whose firm has conducted more than 50 CU core conversions. "Credit unions have to understand what it takes to de-convert as well as convert within sound timelines and the resources associated with it." Read More

December 2014: Samaha Associates' CEO Sabeh Samaha Featured in Credit Union Journal Article: What's Hot and What's Not: Technology for 2015

Sabeh Samaha, president and CEO of Samaha & Associates, a Chino Hills, Calif.-based financial services consulting firm, said credit unions are in the driver's seat. "Credit unions are nimble," Samaha noted. "They are dealing with retail consumer services that require fast and flexible delivery. Community banks dealing with commercial services don't have the same pressure on them." Samaha, who has worked with hundreds of CU clients, said that in recent years, he has seen big banks transforming into rapid delivery service providers through electronic delivery channels. "These threaten to be the great equalizers, in favor of credit unions," he said. Read More

How Financial Partners CU Reacted To Target Data Breach

DOWNEY, Calif. — With financial data breaches becoming almost commonplace these days, credit unions are feeling the member impact and looking for new ways to fortify existing safeguards. "Anyone who offers credit or debit cards experiences fraud," said Lori Reeves, vice president of operations and e-services for Financial Partners Credit Union. "The key is how best to manage and mitigate both the expected, like skimming, and the unexpected, like the Target breach." Read More

PO Box 1828, Chino Hills, CA 91709
Toll Free: (855) 772-6242
Phone: (909) 597-2020
Fax: (909) 494-5538