May 2013: Samaha Associates’ CEO Sabeh Samaha featured in CO-OP Financial Services White Paper “Transforming the Branch: Understanding the Self-Service Consumer Landscape.”

May 2013: Samaha Associates’ CEO Sabeh Samaha featured in CO-OP Financial Services White Paper “Transforming the Branch: Understanding the Self-Service Consumer Landscape.”

For many credit unions undertaking a branch transformation, the physical environment may change with respect to placement of
free flowing teller pods, automated sections of the branch where self-service is available and 24/7 self-service access options
(i.e., ATMs outside of the branch). When undertaking a branch transformation, it is important that members are not overwhelmed
by the process.

“Branch transformation can’t go to the extreme,” said Sabeh Samaha of Samaha Associates, a Chino Hills, Calif.-based credit
union consulting firm. “Today there is a move toward product rather than transaction and sales more than branch operations,
but pulling too much of the human element out of the branch is a bad thing.”

To read the entire white paper, click the icon:

White Paper Download